The allegations documented here come from civil complaints and are contested by the defendants, who deny wrongdoing. No court has ruled on them. They are recorded because they describe, in unusual operational detail, a category of work this archive documents elsewhere with far less evidence — and because the same objective recurs across two decades and two continents.
Why this is separate from the press file.
Press placement leaves an editor in the loop — someone with a masthead, a byline and professional exposure. Platform work removes the gatekeeper entirely. There is no editor to persuade, no correction to publish, and no name attached to what appears.
What the filings describe is a service, not an outburst. A subcontractor was retained. Accounts were allegedly created. Threads were seeded. It was budgeted work with a stated objective and a named vendor.
The phrase that captures it appears in a text attributed to Melissa Nathan: “threads of theories.” Not counter-evidence. Not denial. Theories — the raw material of an argument that never resolves and therefore never ends.
And the older instance is already in this archive. Epstein paid a team in the Philippines to strip “jail” and “pedophile” from his Google search suggestions. Nothing was denied and nothing was removed — the record was simply made harder to reach.
Why it matters to the survivors in this archive. Every mechanism here is a way of ensuring an allegation does not accumulate. The women in the Palm Beach file were disbelieved for years — and that was before any of this could be bought as a service.
Manila, 2010s — remove “jail” and “pedophile” from what a search box suggests. The pages still exist; nobody is steered toward them.
Reddit and TikTok, 2024 — per the filings, seed threads and theories until the harassment claim is one topic among many.
Neither approach argues that the allegation is false. Both work on whether anyone is still looking at it.
The Laundry →
Section 01
The Techniques
Per Lively’s complaint, Nathan and Abel “leveraged their teams to create and perpetuate negative content” on Reddit and TikTok. A subcontractor pushed favourable articles onto those platforms and created discussion threads of theories designed to distract from the sexual-harassment claims.
A text attributed to Nathan proposes “threads of theories” and “full social account take downs” to change how people think about the target. The aim described is not rebuttal. It is redirection — giving the audience a more interesting thing to argue about.
Publicist Stephanie Jones alleges the team ran “more than a dozen fake social media accounts and dark web accounts” that defamed her and her firm — while simultaneously working media contacts to plant negative stories about her.
Jed Wallace of Street Relations joined the effort in August 2024. His LinkedIn, since deleted, described him as “a hired gun” with a “proprietary formula for defining artists and trends.” Little else about the firm is public.
Documented separately in this archive: a team in the Philippines paid to strip “jail” and “pedophile” from Epstein’s Google search suggestions. Same objective — not denying the record, but making it harder to encounter.
Lively subpoenaed Perez Hilton and Candace Owens in an effort to establish the alleged campaign’s reach into commentary and influencer media.
Section 02
Why the Platforms Are the Weak Point
Three structural features make Reddit and TikTok suited to this work, and none of them is accidental.
Anonymity is the default. A Reddit account requires nothing verifiable. Twelve accounts cost the same as one, and the reader cannot distinguish a paid account from a genuine one.
Engagement is the ranking signal. A theory that provokes argument outperforms a correction that settles it. The systems are built to amplify precisely the content this method produces — which means the manipulation does not have to be large, only early.
There is no correction mechanism. A newspaper that publishes a planted story can be asked to retract it. A thread has nobody to ask. It stays, it ranks, and it is what a search returns years later.
The consequence for the evidentiary record. This is why the filings matter beyond the case they belong to. They are one of the few instances where the internal instructions for this kind of campaign became public at all — because a subpoena captured a publicist’s text messages.
What would normally happen instead. Nothing. The work is invisible by design, unattributed by construction, and leaves no artefact except the public opinion it was hired to manufacture.
Whether these particular allegations are true is for a court. That this is a purchasable service is not in dispute — the vendor described himself as a hired gun with a proprietary formula.
Section 03
Open Questions
Section 04
Sources
The Jonesworks Complaint
The “more than a dozen fake social media accounts and dark web accounts” allegation, and the defendants’ response.
nbcnews.com →The Subcontractor
Jed Wallace and Street Relations, the deleted LinkedIn, and the “threads of theories” texts.
thetab.com →The Crisis Team
The complaint’s allegations of a coordinated campaign, and the “bury anyone” text.
huffpost.com →The Press File
Wolff, Thomas, the #MeToo tracking, and the four outlets named in the filings.
Read the report →The Reputation Machine
The $25,000-a-month invoices, and the lineage from Epstein’s publicist to Depp and Baldoni.
Read the report →“We Can Bury Anyone”
What crisis PR firms actually do — astroturfing, untraceability, and the money route.
Read the report →The Manila Operation
He paid $10–20k a month to delete “pedophile” from his own autocomplete. Google was never asked.
Read the report →